I have a couple different mail lists and as of January 15th My campaigns have had a 60% open rate. to put that into perspective industry average is about 18%. I believe this is due to the fact that I try not to send things unless it is important and the newsletter goes out monthly. This is way more successful than I would have expected and I still have a lot to learn about this medium the potential here is obvious.
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Gig Harbor Fly Shop
Gig Harbor.com